WEBSITE OPTIMIZATION OF PT PILAR UTAMA TRANSPORT USING SEARCH ENGINE OPTIMIZATION WITH SEMRUSH TOOLS

Abstract

The rapid development of digital technology has encouraged companies to strengthen their presence in cyberspace. PT Pilar Utama Transport as a company operating in the transportation services sector, is trying to increase the visibility of their website in search engines in order to attract more potential customers. This research aims to optimize the PT Pilar Transport website by implementing a Search Engine Optimization (SEO) strategy using the SEMrush tool. The methodology used in this research includes initial analysis of the performance of the PT Pilar Utama Transport website, identification of relevant keywords, as well as the application of on-page and off-page SEO techniques. SEMrush is used as a tool for conducting SEO audits, keyword research, and monitoring website rankings in search engines. The results of this research show that the implementation of the SEMrush- based SEO strategy was successful in increasing the ranking of the PT Pilar Utama Transport website on the Google search engine. This increase is reflected in the increase in rankings for several main keywords and an increase in the number of organic visits to the website. Moreover, the SEO that was carried out not only succeeded in increasing the visibility of website, but also increased the number of customers at PT Pilar Utama Transport during the period from August 12^th to September 22^nd by 67 moving space orders.